JNS Next Creative and Media Hub is all about the community. Based in La Quinta now for over a decade, they have built a company based around local resources, from subcontractors and clients to personnel. While the agency is primarily known for their expertise in the travel and tourism sector, local businesses remain a key component of their client base as they help those businesses thrive, which in turn, helps bolster the local economy.
“JNS Next started as a two-person team working out of our home. Had it not been for the doors opened to us by local clients, we would have never been able to build the foundation that enabled us to spread our wings, and build towards the client roster that we now have,” said Garry Sage, President and CEO of JNS Next. “We will never lose sight of how we got here, and will always keep strong, local ties.”
Sourcing personnel has also been a strategic effort. The executive team started an internship program earlier this year, looking to mentor local college students who may have taken their studies to a larger market and are looking to call the Valley home upon graduation. The goal is to help contribute to the Coachella Valley’s economy by employing locals possessing sought after skills, as opposed to sourcing from larger markets.
Over half of JNS Next’s staff are natives of the Coachella Valley, all holding degrees related to marketing and advertising. Their most current intern, Matt Crabb, is slated to graduate from Arizona State University this winter with a degree in Graphic Information Technology, and has already accepted a full-time position with JNS Next upon graduation.
“I am finishing out my last semester with a light load of classes, so I am still able to help JNS Next with project work,” said Matt. “I interned with JNS Next for over six months, and learned a ton. I can’t wait to relocate full time in the winter so I can fully immerse myself in my new job. It feels great to be helping out local clients that I have seen grow over the years from living in Coachella Valley.”
