In the last year, Instagram Reels have become a powerful tool for content creators and businesses alike. With its short-form video format and wide reach, Reels offer an excellent opportunity to connect with your audience, gain visibility, and boost engagement. However, creating captivating and effective Reels requires some thought and strategy. The world of social media is ever changing and staying on top of the latest trends and updates can feel overwhelming. In this blog post, we’ll explore six essential tips to help you create engaging Instagram Reels that will capture attention, inspire, and leave a lasting impression on your viewers.
1. Use in-app trending “original audio” – An “original audio” label means that businesses and brands can use these sounds and an arrow next to a song means the song is currently trending and is more likely to receive more video views.
2. Stay on top of current trends – Like TikTok, trends come and go quickly. The key is to hop on a trend before it becomes old news. Take a few minutes each morning to scroll through Instagram Reels to see what others are sharing. However, make sure the trends align with your brand’s values and resonate with your target audience.
Visit Palm Springs’ Reel based off the John Cena trend
Visit Greater Palm Springs’ Reel based off the Wes Anderson trend
3. Catch the viewers attention within the first few seconds – The most important part of your video is the time it takes for a user to commit to viewing your whole video or swiping on to the next video. You can use intriguing visuals, bold statements, or surprising actions to create an immediate impact.
Watch Visit Palm Springs’ Reel
Watch Toyota Arena’s Reel
Create an eye-catching Reel Cover – Create a cover using Canva with a headline that entices users who click on your profile feed to click and watch.
Think smarter, not harder – iPhone content is key when it comes to Instagram. It seems to come across more organic and authentic (and actually tends to perform better). Utilize Instagram’s new template feature or free apps like CapCut and Canva to edit your footage together. And remember, it’s crucial to keep your content concise and to the point. Focus on delivering your message or story in a clear and compelling manner, utilizing quick cuts and engaging transitions to maintain a fast pace.
Watch Stay Healdsburg’s Reel
Watch Palm Springs Air Museum’s Reel
Once you’ve posted your Instagram Reel and it’s live, share it to your stories to get more exposure!
Make sure that you are following us on Instagram @JNSNEXT! Click here to watch our reel that sums up everything we said above! We are keeping you up-to-date on all of the latest tips & tricks involving all things social media! Until NEXT time!