How the City of Palm Springs Shines in the Spotlight at the International Film Festival
JNS Next and Summerland Creative have joined forces to craft a captivating concept for this year’s Palm Springs International Film Festival Opening Welcome Video, celebrating Palm Springs as “Hollywood’s Playground.” This video pays homage to the city’s iconic role as a retreat for cinema’s greatest stars while illuminating the enduring glamour and magnetic allure that make Palm Springs a cultural and cinematic treasure today.
At the heart of the concept lies the symbolic Director’s and Actor’s Chairs, representing legends like Frank Sinatra, Marilyn Monroe, Gene Autry, and modern icons such as Harry Styles—each intrinsically connected to Palm Springs’ storied legacy. Through a nostalgic, cinematic lens, the video embarks on a journey across Palm Springs’ most legendary landmarks, from the jazzy intimacy of the Purple Room to the chic elegance of the Parker Hotel. Each location becomes a stage where Hollywood history, timeless charm, and modern excitement intersect.
Aside from the video, which opened the star-studded Gala and played before each movie during the 10-day Film Festival, JNS Next also created print and digital ads that echo the video’s spirit. These ads were featured on screen and throughout the festival, seamlessly reflecting the magic of Palm Springs. As the Palm Springs International Film Festival kicks off Hollywood’s Award Season, including the Golden Globes and the Oscars, it invites everyone to be part of the cinematic celebration.
See you at the movies!
Partners:
summerlandcreative.com
palmsprings.gov
Our Team also covered the 2025 Red Carpet for social media clients including Visit Greater Palm Springs, Visit Palm Springs, Palm Springs Convention Center, City of Palm Springs, and Savoury’s Catering. JNS Next knows how to rock a red carpet!
