Blog
The latest, the greatest.
Our team and clients have a lot to share with the world. Whether it’s a new project launch, the latest technology trend, or a perspective on what’s happening in our community and beyond, you’ll find all that and more here. Check out the latest and greatest below, and check back soon for regular updates.
JNS Next Adds to Expanding Travel & Tourism Team with Hire of Rachel O’Neill-Cusey
JNS Next and Visit Palm Springs win GOLD ADDY Award
CalTravel Board Member Spotlight: Garry Sage
Garry Sage, President and CEO of JNS Next and CalTravel Board Director, was interviewed by Mary Jo Ginther, Director of Tourism, Palm Springs Bureau of Tourism. I see on your website that your firm just named one of the Top 5000 “Fastest Growing Companies” by Inc. Magazine – congrats on this! Any tips on how to handle the growing …
JNS Next Helping Shape the Future of the Coachella Valley
JNS Next Creative and Media Hub is all about the community. Based in La Quinta now for over a decade, they have built a company based around local resources, from subcontractors and clients to personnel. While the agency is primarily known for their expertise in the travel and tourism sector, local businesses remain a key …
JNS Next Lands on Esteemed Inc. 5000 List
La Quinta based marketing agency among fastest-growing companies in America JNS Next Creative & Media Hub has made the Inc. 5000 list of the fastest-growing private companies in America for the first time! JNS Next’s 3-year growth is 176%, landing them at number 2,283 on the list. This achievement puts JNS Next in rarefied company. …
Considering the Purchasing Funnel
When thinking about your marketing strategies, whether seasonal, immediate or long-term, businesses need to think about the consumer purchasing funnel. This is the process that consumers go through before they take an action (‘purchase’) your product or service. There is a 6-step process that a consumer goes through, with some additional steps following that can …
Using Social Media for your Business
Social media has quickly become a critical marketing tactic for businesses. Here is the 411 on the top platforms and how they might be relevant to your business. YouTube: 1 Billion hours of YouTube videos are watched a day 2 billion viewers per day 73% of U.S. adults use YouTube Facebook: 2.2 Billion users per …
JNS Next Wins Big in the 25th Annual Communicator Awards
Design projects for local clients shine on international stage JNS Next wins four Communicator Awards for local clients including Augustine Tribe and City of Coachella for design projects, three receiving the top honor in their category. The winners of the 25th Annual Communicator Awards were officially announced by the Academy of Interactive and Visual Arts …
Earned + Paid Media Work for your Brand
Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …
Cutting the Cord – Connected TV
There is no doubt that television viewing behaviors have transitioned over the years. Gone are the days of just consuming local channels with a big box tv adorned with the alien like antennas of the past. Almost gone are the days of generalized television programming that aims to target the masses. Today, Gen Alpha’s will …
Planning Your Marketing Strategy
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
Marketing Strategy, Part 2
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …