To Our Clients: While the COVID-19 pandemic is surely affecting your personal and professional life in some way, your team at JNS Next wants you to know that we are here to help our amazing clients, such as yourself. We stand by our commitment to give you our unbridled support and resources to whatever degree …
Typically, ringing in the new year means thinking about your new year’s resolutions. I’m sure that as a business owner or primary decision maker, you can relate. For successful goal setting, it’s important to look at the past year’s achievements in order to set new goals for the work environment. Take time to reflect on …
The fundamentals of design remain the same, whether it be a spread for People Magazine or a personalized card for the holidays. Before you even begin conceptualizing a look, feel or message, you need to ask yourself, who is this intended for and what emotion do I want to elicit in the person or people …
This is a conundrum that business owners and marketing decision makers regularly face, especially as they get bombarded with phone calls from advertising sales representatives pitching their services and products. As an advertising agency faced with this question countless times, we want to take the time to address the benefits of handing over the brunt …
When thinking about your marketing strategies, whether seasonal, immediate or long-term, businesses need to think about the consumer purchasing funnel. This is the process that consumers go through before they take an action (‘purchase’) your product or service. There is a 6-step process that a consumer goes through, with some additional steps following that can …
Social media has quickly become a critical marketing tactic for businesses. Here is the 411 on the top platforms and how they might be relevant to your business. YouTube: 1 Billion hours of YouTube videos are watched a day 2 billion viewers per day 73% of U.S. adults use YouTube Facebook: 2.2 Billion users per …
Co-Author: Michelle McCue (Owner, McCue PR) Winter has come and the wall has fallen in the travel media world. The days of strict divisions between editorial and advertising departments are now in the rear-view mirror and a new set of realities impact both publishers and the destination brands competing for visibility in their media channels. …
There is no doubt that television viewing behaviors have transitioned over the years. Gone are the days of just consuming local channels with a big box tv adorned with the alien like antennas of the past. Almost gone are the days of generalized television programming that aims to target the masses. Today, Gen Alpha’s will …
You may be thinking that coming up with a marketing strategy for your business or organization is a daunting task. Yes, that’s true, but you can take smaller steps to help strategize and come up with a plan that will make sense for you. These steps are meant to serve as a guide to help …
This blog is a continuation of the blog post “Planning Your Marketing Strategy.” See here for part 1… and don’t forget that I have a brewery in Palm Springs as my examples. Step 4: Identify key messages. Your key messaging is like your advertising statements. Who are you and what do you offer? Key messaging …