JNS Next developed an economic development campaign for the city of Coachella that kicked off with a three-part series of brochures, developed to convey the history and incredible growth and opportunities for residents and businesses in the east Valley.
While the brochures did an amazing job of depicting Coachella as an evolving and forward-thinking City ripe with opportunities, there still remained a desire to develop a marketing piece that would truly bring the story to life.
JNS Next took the bones of copy, imagery and design, and infused movement, music and additional content to create a long format video that was both engaging and informative. We expanded upon the narrative and developed a script that offered an even deeper glimpse into the future of Coachella. Our team captured new aerial footage to show the large footprint of development and land opportunities contained in their 30 square mile footprint. We also incorporated additional photography to show authentic tie-ins to the content being shared.
Additional services provided for city of Coachella included:
- strategic development
- creative concept/design
- content strategy & development
- large format design
- video production
While the brochures did an amazing job of depicting, there still remained a desire to develop a marketing piece that would truly bring the story to life.
“The team at JNS Next truly honors the needs of the client they are working with—they create magic out of every project and are very conscientious, consummate professionals at capturing all the details of a project they are working on. Highly recommend this company.”
– Celina Jimenez, Grants Manager, City of Coachella