Sonoma Valley was challenged to set itself apart not only from the greater Sonoma County, but also Northern California wine country as a whole (including Napa Valley). Sonoma Valley is the hotspot of Sonoma County, (the essence of California wine country) with more than 100 wineries, quaint towns, and a relaxed wine country lifestyle. Sonoma Valley wanted to shine in its feeder markets and stand out from the competition, while developing a cohesive and strategic advertising campaign with new messaging and a new look and feel.
Experience Sonoma Valley
