The overall strategy for Visit Dana Point is to improve awareness of Dana Point as a premier travel destination within Orange County, while positively impacting occupancy for Partner hotel and resorts. Advertising tactics include Television, Streaming Radio, Digital Display, SEM, SEO and OTA (such as Expedia and Travelzoo). Messaging communicates a luxurious, yet quant surf town offering a sophisticated vacation experience for all types of travelers. Total online impressions for 2019 were 124.9M, which resulted in over 12k room nights. Total observed ROI for 2019 was $18.5:1
Advertising Strategy Visit Dana Point
