Dave recently joined JNS Next to help lead the agency’s media strategy and planning team. With over 27 years of experience in total and 20+ years in tourism marketing, Dave is uniquely qualified to deliver the right strategy, uncover insights, drive innovation and manage the delicate balance between the art, science and psychology that is today’s complicated media landscape.
He brings extensive tourism industry experience, knowledge and insight to JNS Next after having lead successful national/regional/local campaigns for state tourism offices including Colorado, Wyoming, Georgia, Florida, Kentucky and Delaware as well as for various counties, cities, hotels, resorts, attractions and everything in between.
Rinse and repeat is not in Dave’s DNA. He wants to push boundaries, challenge client’s comfort zones and ensure no stone goes unturned when creating media and measurement plans for his clients.