Visit Palm Springs Launches ‘How do you Palm Springs?’ Campaign

| David Wells, CDME, Jeff Miraglia

Over the past few months, JNS Next has worked with the Palm Springs Bureau of Tourism (Visit Palm Springs) to evolve its successful “Hello Palm Springs” marketing campaign, that was developed for COVID-19 recovery and beyond. Chapter 2 of this brand campaign explores the evolution from a fun introduction of the destination by saying “Hello,” …

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