Lori is a seasoned veteran in account and agency leadership. With decades of experience in some of the industry’s leading independent agencies, she has a long track record of highly successful partnerships and collaborations. With a focus on growth-oriented strategic planning, brand development and brand innovation, she has led long term collaborations among national and international brands with particular expertise in travel/tourism, entertainment, education and the wine industry. Lori has an MBA and credits many of her client successes to a business-first philosophy, relentlessly disciplined in driving full funnel growth that drives businesses forward. As an advisor, coach and collaborator, Lori is focused on cultivating the mindsets, skill sets, cultural and operational alignment to advance client leadership and growth.