Risseth Lora

Dynamic and talented, Risseth Lora plays two very important roles for JNS Next: she leads the creative team and is the driving force for the agency’s continuous growth. Having spent almost 20 years in the advertising agency environment, she is a true industry hybrid. Originally from Los Angeles, Risseth began her work in public relations. As an intern and after college, she was hired at a top agency whose niche was real estate development, resorts and sports. After many professional achievements during her three years there, she relocated to the Valley, working exclusively opposite the market’s most accomplished creative director for more than seven years. There, she honed her instincts for business management as well as her creative intuition and the meticulous process behind developing a brand and its visual execution. She joined JNS Next back in 2016, spearheading the evolution of the agency’s brand to what it is today. A groundbreaking leader in both directing creative and managing operations, she is shaping the vision for the agency’s future. Risseth currently sits on the Executive Board for the YMCA of the Desert where she guides the marketing/public relations committee and serves as co-chair of the Hoedown at Sundown. In 2019, Risseth was presented with the distinguished “Angel On Earth” award on behalf of Angel Light Academy for both her business success and her community contributions through the YMCA.